What does "!=" mean in the Rules section?

💻 Environment/Context

• External Distribution
• External Group
• Access
• Rules
• Feature Flag

❓ Issue/Question

• What does != mean next to the tag?
   

👌 Resolution/Answer

• The != symbol means the media SHOULD NOT contain this tag to be visible by the users of the external group.

🔖 Notes 

• External group user can’t view media despite correct tag access
• How to manage content access for external groups?
• How should I structure advanced distribution rules?