💻 Environment/Context
- Facial Recognition
- Text Recognition
- AI
- Player tag
- Sponsor tag
❓ Issue/Question
- How does the AI recognition process work?
- How does AI recognize athletes and sponsors?
- How does AI identify and tag media?
👌 Resolution/Answer
-
AI processing begins automatically as soon as files are uploaded. This applies to all upload methods, including web uploads, FTP, S3, remote sync, and archive migrations. Files are processed one at a time, so tagging starts while your upload is still in progress. When the upload is complete, most files will already be processed.
- Photos are analyzed in full. AI detects faces, text, and logos in each image.
- Videos are analyzed for the first 2 minutes. AI extracts frames by detecting scene changes and movement, selecting the clearest and most representative moments.
- When a new photo or video is uploaded, the following steps happen automatically:
- Face detection → Faces within the media are identified and prepared for recognition.
- Face matching → Detected faces are compared against athlete profiles to find possible matches.
- Text detection → Visible text in the media, such as athlete names or sponsor names, is identified and matched with existing profiles.
- ScorePlay uses two methods to identify athletes in your media:
- Facial Recognition → Faces found in your media are compared against the athlete profiles saved on your platform to find possible matches.
- Text Recognition (OCR) → Written information such as jersey names, graphics, and overlays is detected and matched against your athlete database. When the text matches a profile, ScorePlay links that athlete to the content automatically.
- Both face recognition and text recognition can be individually enabled or disabled at the athlete level.
- ScorePlay detects brand appearances and connects them to the relevant sponsor profiles using two methods:
- Logo Detection → Sponsor logos are detected across jerseys, banners, boards, and equipment, then compared against your saved sponsor profiles.
- Logo detection is continuously improving as AI models are updated. In some cases, a logo may be missed or incorrectly identified. If you notice any issues, please contact your Customer Success Manager or reach out to ScorePlay Support through live chat.
- Text Recognition (OCR) → Sponsor names appearing as text on boards, overlays, and broadcast graphics are detected and matched to your sponsor database.
- Logo Detection → Sponsor logos are detected across jerseys, banners, boards, and equipment, then compared against your saved sponsor profiles.
🔖 Notes
- Some features described in this article may not be available in your workspace. For more information, please contact your Customer Success Manager or reach out to Support via live chat.