How does AI tagging work?

๐Ÿ’ป Environment/Context

  • AI tagging
  • Teams & players
  • Upload

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โ“ Issue/Question

  • How does the AI recognition process work?
  • How does AI recognize athletes and sponsors?
  • How does AI identify and tag media?

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๐Ÿ‘Œ Resolution/Answer

  • When AI tagging starts
    • AI processing starts as soon as files are uploaded, with every upload method: web, FTP, S3, remote sync and archive migrations
    • Files are processed one by one, so tagging starts while the upload is still running. Most files are already processed when the upload ends
    • Photos are analyzed in full: faces, text and logos
    • Videos are analyzed for the first 2 minutes. The AI picks the clearest frames by detecting scene changes and movement
  • What happens on each upload
    • Face detection: faces in the media are found and prepared for recognition
    • Face matching: detected faces are compared with athlete profiles
    • Text detection: visible text, like athlete or sponsor names, is matched with existing profiles
  • How athletes are recognized
    • Facial recognition: faces are compared with the athlete profiles on your platform
    • Text recognition (OCR): jersey names, graphics and overlays are matched with your athletes. When the text matches a profile, the athlete is tagged
    • You can turn face and text recognition on or off for each athlete
  • How sponsors are recognized
    • Logo detection: sponsor logos on jerseys, banners, boards and equipment are compared with your sponsor profiles
      • Logo detection keeps improving as the AI models are updated, but a logo can be missed or misidentified. If you notice an issue, reach out to your CSM or the ScorePlay Support team via the Live Chat
    • Text recognition (OCR): sponsor names on boards, overlays and broadcast graphics are matched with your sponsors

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๐Ÿ”– Notes

  • Some features in this article may not be available on your platform. For more information, reach out to your CSM or the ScorePlay Support team via the Live Chat

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